Touch of
Mediterranean
We are very passionate about creating designs that are both effective and unique. We recently partnered with Touch of Mediterranean restaurant to reinvent their brand through custom illustration and a website design.
The combination of handwritten and serif fonts is giving both casual and balanced vibes, just like Mediterranean food is.
The Story
The client wanted to showcase their love for Mediterranean lifestyle and food, so we went with serif fonts that look modern, but sophisticated and added a small olive illustration that will be used on their napkins, business cards and storefront.
What we wanted to emphasize with the custom illustrations of food and wine, is simplicity and relaxation. We wanted to bring the Mediterranean to every table in the restaurant, for everyone to feel like they're somewhere on the beach, inhaling salty air and enjoying the golden sun.
Colors that we chose are warm and inviting, hoping to bring that feeling of comfort and satisfaction while looking at them.
Print Design
Print items that contain illustrations and logo elements.
Happy Hour Menu with fun and inviting illustration elements.
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Logo Variations
Initial sketches were centered around the olives as focal points. We aimed to balance the traditional with the contemporary, ensuring the logo would appeal to a broad audience while maintaining a sense of authenticity.
The script font was chosen for its flowing, hand-written style, suggesting warmth and approachability.
The cursive font, with its refined and elegant strokes, complemented this by adding a touch of sophistication. This combination was designed to reflect the restaurant’s dual commitment to quality and hospitality.
Color Palette
A natural color palette was selected, primarily featuring shades of green and dark blue to represent the olives and sea, with additional earthy tones to evoke the Mediterranean landscape. These colors were chosen for their associations with freshness and culinary excellence.
Fonts
Custom Illustrations
Hand drawn illustrations representing Mediterranean and everything that pops on youir mind whie you think about the sea and salty air.
Website Design
Website was designed with unique simplicity on mind.
A visually striking images, accent colors, detailed menu items, but also illustrations and clear messaging.
Social Media Creation
We took the brand colors and beautiful imagery to create an amazing grid for their Instagam account.
For our restaurant clients, we always suggest to have as many happy customer reviews, delicious food images and some behind the scene shots.
